Top 4 Ways to Engage Offline Consumers
Retailers, take note. Check out our tips for increasing consumer engagement and enhancing the retail experience.
It’s All About the Experience
The days of consumers just walking in and buying something are over. Today, it’s all about the retail experience:
How does it make me feel?
Can I get a Frappuccino while doing my Christmas shopping?
Does this department store have tailoring on-site?
Can I book a fitting room in advance?
Shoppers want more than just buying stuff – they want to feel amazing while doing it. Make this happen and they’ll be back again and again.
Retailers certainly recognize the power of social media when it comes to their own branding, but there’s a lot of value for consumers, too. Features like selfie booths and smart mirrors can encourage social sharing, which can encourage repeat business and increase profits.
Jump on the Mobile Tech Train
Embrace mobile technology in a big way. If you’re still focused on email marketing as your primary tactic, you’re already late to the party. Email was innovative a few decades ago. Today’s consumers are on mobile and that’s where your key marketing focus should be.
Consumers hold their phones in their hands while in the store, so make this work for you. Send texts and mobile notifications about targeted deals and discounts, use purchase history to promote favorite items, offer mobile charging stations – you get the picture.
From makeup counters that save a shopper’s favorites to interactive dressing rooms, personalizing the retail experience is one of the biggest and most effective tools for customer engagement. Personalizing in-store products and features is 1 surefire way to enhance the retail experience.