Psychoanalyze Your Customers
Do you understand your customers and what drives their purchasing decisions?
Consumer Psychology is a specialized field involving the analysis of why people buy the things they do, what influences their purchasing behavior, and which marketing strategies are most effective. This field and its results are studied by market analysts, financial experts, data companies, and of course, psychologists. It allows retailers to adapt to changing customer needs and predict how consumers may react to future trends.
With that in mind, we give you The 4 Types of Consumers: who they are, how they behave, and how you can craft a great consumer strategy to do business better.
#1: The Casual Browser
You know the type. She walks in as if she’s on a lazy Sunday afternoon stroll. Casually browsing the aisles as if she could happily spend 4 hours in the store, she walks around aimlessly, seemingly without a care in the world.
#2: The Ethan Hunt Shopper
He calmly enters the store, slowly and stealth-like, scanning the aisles like a Secret Service agent on the hunt, checking for potential cheaters at the Express Lane with 11 items.
Are there any must-have items lurking around the corner aisle? He’ll find them. This guy knows what he wants, and he’ll be in and out of the store faster than you can say “How can I help you, sir?”
#3: The Distracted Shopper
He has a list in-hand for milk, diapers, apples, cucumbers, olive oil, cleaning supplies, and some batteries, yet somehow walks out with 3 cartons of eggs, a new frying pan, and 2 pairs of socks.
How does this happen? The answer is: he’s a distracted shopper. Goes in for 10 things, walks out with 25. It happens to the best of us.
#4: The Perfectionist
She doesn’t walk into a store, she stalks into it. She’s got coupons and discount codes on her phone and she isn’t afraid to use them. So be afraid…be very afraid.
This shopper is an educated perfectionist. She has blueprints of the store layout imprinted in her mind and knows exactly where every item is, better than the manager does. If you so much as think about moving Home Accessories elsewhere, she’ll be tweeting about it before you can grab a table lamp.
She’s an educated consumer and might just know more about your store’s pricing and inventory than YOU do.
To succeed in Retail, understanding your customers is essential. Like designer shoes, there are so many different types of shoppers with different types of personalities. Knowing what they are and being able to spot them may just be the key to drive your company’s growth.